Why our brain does not like effective giving

We humans benefit from investing in our own group. Our children come first, then our extended family and friends who will take care of them when we will be no longer here, and finally the rest of our immediate environment. These ‘circles’ of preference that we draw around ourselves as individuals are quite logical if we realize that reproducing ourselves and protecting our offspring is the main purpose of our existence on earth – if we accept the evolution theory.

This article explains why this urge to focus on those near us leads to irrational thinking errors and, therefore, to ineffective philanthropy. It is available in Dutch only. (Read in Dutch >>)